Are you working on your brand promotion? YouTube is one of the best platforms with the largest audience. You can take advantage of the YouTube audience and promote your business. Pre Roll ads are a great way to do this. Similarly, the ads are short videos that appear on the screen before playing over a selected video. Now, if you have a YouTube video matching your marketing goals, you can repurpose it and set it as a pre roll ad. It will save your marketing time and effort.
Follow the simple steps to set your existing video as a pre roll ad, and you’ll experience a boost in brand engagement and sales.
Choose the Right Video for Pre Roll
Select the right YouTube video according to the pre roll ad format. Ensure that the video has the power to capture the attention of your audience in the first few seconds before the skip button appears. So, your video must have a clear message and call to action at the start. It helps the audience come to your website and subscribe or purchase. Short, impactful, and clear videos work wonders.
Create a Google Ads Campaign
Google Ads manages all YouTube ads. Now, you want to use your existing YouTube video as a pre roll and then ensure that you set your video campaign in the Google ads platform. Create your Google ads account and create a new campaign. Fulfill the requirement and choose the video type campaign. Next, select your campaign goal, including traffic, awareness, or others.
Configure the Ad Details
Configured ad details are essential for effective pre roll ads. Always select the skippable option in a streaming ad. This ensures your video plays before the main content and helps the audience skip after 5 seconds. Moreover, select keywords, demographics, and interests to set your targeted audience.
Add Your Existing Video
Add the URL of your existing YouTube video. It will pull the video directly from the YouTube channel and repurpose it for a pre roll ad.
Optimize for Better Engagement
If you want to run a successful pre roll ad, ensure that you add a strong call to action. Moreover, adding end screens and overlays also helps boost engagement with ads and encourage viewers to click on a given link.
Using an existing video as a pre roll ad is a smart way to maximize efficiency and reach. Ensure that you set the right targeted audience and the right video for the ad.