Digital marketing is more worthy than traditional marketing, but it is also becoming more competitive. Video Ad variations are gaining more power in the marketing field than pictures and text posts. Moreover, in the diversity of the digital marketing field, more than creating a single video is needed to maximize the business reach and target.
Businesses and brands need to create multiple video ad variations that target different levels of audience on various platforms. This will help them achieve their marketing goals and increase their chances of reaching sales.
However, creating the best video with innovative ideas is a struggle for every platform.You can also be in the same boat when it comes to creating video ad variations. It is challenging to target every type of audience with one video, so we need different ideas for creating video ad variations.
Here, we will give you a quick overview of how you can create different ad videos and enhance your audience engagement.
Know Your Audience
The first step before starting to create video ads is to understand your audience. Ensure that you perform proper research and take time to identify your audience, their demographics, interests, and pain points. You can use different tools, such as Google Analytics, social media surveys or insights, and many more, to gather valuable data.
Once you have the audience information, you can divide them into groups based on different characteristics. This will help you create the video ad and prefer the target audience’s pain points.
Set Your Objectives
When you create a video, there is a specific message or goal behind it. Similarly, every video ad variation must have an objective. You need to set goals like increasing brand awareness, driving traffic, or generating leads.
This will help you select the video tone, style, and type that directly speaks to your audience. Your business marketing through video will get more conversions only if it has a specific purpose and targets the right audience.
Brainstorm Creative Concepts
Now that you know about your audience, their pain points, and your clear goals, it’s time to brainstorm creative ideas for your video ad. Some effective video types work amazingly as ad variations.
Explainer Videos
An explainer video is a type of video that helps educate the audience about your business or products. Use simple language and more engaging visuals to explain your goal. The length of the video also matters; your explainer video needs to be under two minutes.
Testimonial Videos
Testimonial or review videos by satisfied customers are also great ad video variations. They will build credibility for your brand and services to a targeted audience.
Demo Videos
Many people want to know how your product works. Ensure that you highlight all its features and benefits. This will help your potential customers understand what they can expect from your product.
Storytelling Ads
Emotional storytelling will create a deeper connection between your brand and the audience. It will help the targeted audience remember your brand. Ensure to use relatable characters and engage the audience with your brand.
Seasonal or Trend-Based Videos
Focus on trends and seasonal events to market your business or product. Create a timely trend-based video ad that enhances brand engagement.
Adapting to Different Platforms
Every social media platform has a unique audience and requires different formats. Tailor the video ad variation for every platform to increase brand engagement.
● Instagram and Facebook require short and visually appealing videos. Ensure these videos are 15 to 30 seconds long and contain eye-catching thumbnails and captions.
● YouTube requires longer videos that range from 30 seconds to several minutes. It must contain the intro and whole story to engage the audience.
● LinkedIn focuses on a professional tone and informative content. The LinkedIn video ad will help address the challenges faced by the industry and the professional audience.
A/B Testing Your Video Ad Variations
The final step after creating the video ad variations is to test them. A/B testing will help you compare two variations and understand how they work on social media platforms. Ensure you track the video engagements, conversions, and click-through rates.
The insights from these platforms will help you refine your video and create new marketing strategies. It’s time to experiment with video ad variations and enhance your brand presence on all digital platforms.